Hello!
Inspired by nature and with focus on bettering the environment, we are an online Pakistani traditional wear apparel brand based in Dubai.
So what does Zeest mean?
Zeest means life. Life exists on this planet only because it offers favorable conditions for life to survive. We cannot exist on this planet by ourselves. We are part of an ecosystem that revolves around cohabitation. There is a constant transaction going on between us and the environment around us.
Therefore, the quality of our life is determined by how we keep the environment around us and that's all Zeest is about.
Now, why Zeest?
High-quality over mass-quantity.
The situation is grim. The fashion industry is the second biggest polluter after oil and fast fashion is worsening the situation. Fast fashion means production of an unnecessarily large amount of garments by accelerating the process of turning trendy designs into clothes for retail. Although inexpensive, there are huge environmental and humanitarian costs that are hidden in the price tags such as excessive clothing being discarded and ending up in landfills and exploitation of labor.
Zeest aims to bring awareness to consumers by releasing limited drops based on consumer drive - allowing us to limit the waste and consumption while reducing our environmental impact.
All our products are high quality, meant to last long and are handcrafted by craftsmen in Pakistan working in decent and ethical work conditions. Our vision is to introduce responsibly made fabrics into our collections as much as possible and have them independently certified.